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Auteur Douglas BRYSON |
Documents disponibles écrits par cet auteur (12)
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This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most [...]
Index. décimale : 121.03 Article
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The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in [...]
Index. décimale : 121.03 Article
Glyn ATWAL ; Groupe ESC Dijon Bourgogne ; Douglas BRYSON ; Peter HULTEN | 2012Packaging has evolved as an increasingly important marketing communications tool. The objective of the research study is to investigate how packaging elements impact shoppers' purchase decisions within a low involvement category. Our survey find[...]Article
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