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Article
Lara AGNOLI ; Marc BOERIB ; Riccardo SCARPAC ; Roberta CAPITELLO ; Diego BEGALLIC | 2018The received wisdom is that patterns of alcohol consumption in Mediterranean countries are healthier than in northern European counterparts. However, recent surveys highlight the growing tendency by younger generations to change drinking-style[...]
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Roberta CAPITELLO ; Steve CHARTERS ; Glyn ATWAL ; Lara AGNOLI ; David MENIVAL ; Jingxue YUAN ; Groupe ESC Dijon Bourgogne ; et al. | Chandos | Elsevier Asian studies series | 2016China is becoming a significant player in the global wine industry, first for wine consumption and more recently also for its production. This book offers an updated and comprehensive analysis of the wiine market in this country, and its relatio[...]
Index. décimale : 267.01 (Marketing, Communication, Promotion, Vente / Marketing, Communication, Promotion, Sale)
