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Auteur Marianna SIGALA |
Documents disponibles écrits par cet auteur (2)
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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams a[...]
Index. décimale : 267.02 (Tourisme / Tourism) Texte imprimé
Marianna SIGALA ; Laurence COGAN, Collaborateur ; Lara AGNOLI, Collaborateur ; Burgundy School of Business | New York : Palgrave MacMillan | 2019The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering a[...]
Index. décimale : 267.02 (Tourisme / Tourism)