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Auteur ISSANCHOU S. |
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Article
Emilie GINON ; CHABANET C. ; COMBRIS P. ; ISSANCHOU S. | 2014The aim of this study was to compare consumer choices observed in a real choice experiment and their reservation prices elicited with the BDM mechanism in order to assess the rationality of participant behaviors. One hundred and seventy-seven pa[...]Article
The aim of this study was to compare two non-hypothetical approaches commonly used to reveal consumer willingness to pay. The accordance between these two methods can be examined at an aggregate level by comparing demand curves. One hundred and [...]Article
Emilie GINON ; LEHEAC Y. ; COMBRIS P. ; ISSANCHOU S. ; MARTIN C. | 2009The objective of this study was to assess the impact of nutritional information on the willingness to pay for bread. Four French baguettes were presented to 123 consumers who firstly gave liking scores in three evaluation conditions, and who the[...]