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Article
Sophie REBOUD, Auteur ; Tim MAZZAROL, Auteur ; Geoffrey N SOUTAR, Auteur ; Delwyn CLARK, Auteur | Elsevier | 2022The purpose of this study was to examine the relative importance of customer engagement (CE) on customer loyalty (CL) and word of mouth (WOM) within co-operative and mutual enterprises (CMEs), and to see how these relationships compared to those[...]
Article
In this paper, we examine the nature of innovation within small firms across two OECD countries with a particular focus on the differences between firms with low R&D intensity and those with high R&D intensity. Drawing on a sample of small to me[...]
