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Texte imprimé
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service[...]
Index. décimale : 267.01 (Marketing, Communication, Promotion, Vente / Marketing, Communication, Promotion, Sale) 
Texte imprimé
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by ste[...]
Index. décimale : 267.01 (Marketing, Communication, Promotion, Vente / Marketing, Communication, Promotion, Sale)
