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Texte imprimé
Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.
Index. décimale : 121.25 
Texte imprimé
Here is the best cutting-edge thinking on marketing strategy from the world's leading institution for studying marketing : the renowned Kellog School of Management at Northwestern University. This book provides a unique combination of new and pr[...]
Index. décimale : 121.76
