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Article
Natalia VELIKOVA, Auteur ; Steve CHARTERS, Auteur ; Laurence COGAN, Auteur | 2023Although there has been substantial research on destination image, previous studies have not yet explored how regional iconic goods may influence destination image; and conversely, how destination image itself may have an impact on iconic goods [...]
Article
Lara AGNOLI, Auteur ; Steve CHARTERS, Auteur | 2022The onset of Covid-19 has been the most evident global crisis of the current decade so far. This study explores the difference between professionals in the drinks industry and non-professional wine lovers and the impact on their consumption beha[...]
Article
Lara AGNOLI, Auteur ; Steve CHARTERS, Auteur ; Roberta CAPITELLO, Auteur | Burlington : Elsevier | 2021This study advances the field of sustainability- and origin-related attributes with an analysis of the role of a carbon reduction claim in consumer choice when it is labelled in conjunction with terroir cues on a bottle of wine. Data derive from[...]
Article
Wine tourism is growing in importance in many European wineregions, reflecting broader trends of rural change. The past decadein the C^ote d’Or in Burgundy, a traditional and highly-reputedwine region, has seen changing demand from visitors for [...]
Article
Steve CHARTERS ; Lara AGNOLI ; Azzurra ANNUNZIATA ; Riccardo VECCHIO ; Angela MARIANI ; Burgundy School of Business | 2019This paper aims to analyse Generation Y consumers' preferences for, interest in and attitudes towards different formats of health warnings onwine labels in two countries with different legal approaches: France and Italy. A Discrete Choice Experi[...]
Texte imprimé
Jacqueline DUTTON ; Peter J. HOWLAND ; Steve CHARTERS ; Burgundy School of Business | Routledge | Routledge Studies of Gastronomy, Food and Drink | 2019Wine, Terroir and Utopia critically explores these three concepts from multi-disciplinary and intersecting perspectives, focusing on the ways in which they collide to make new worlds, new wines, new places and new peoples. This volume will be of[...]
Index. décimale : 261.04 (Culture, Philosophie, Sociologie / Culture, philosophy, sociology) 
Article
Document projeté ou vidéo
Xerfi Canal a reçu Steve Charters, professeur de wine marketing, Burgundy School of Wine & Spirits Business, pour parler de la consommation de vins étrangers par les français. Une interview menée par Thibault Lieurade.
Texte imprimé
Liz THACH, Directeur de publication ; Cornélia CASEAU, Collaborateur ; Claude CHAPUIS, Collaborateur ; Steve CHARTERS, Directeur de publication ; Laurence COGAN, Collaborateur ; Benoît LECAT, Collaborateur ; Groupe ESC Dijon Bourgogne | Miranda Press | 2016Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes [...]
Index. décimale : 267.02 (Tourisme / Tourism) 
Texte imprimé
Roberta CAPITELLO ; Steve CHARTERS ; Glyn ATWAL ; Lara AGNOLI ; David MENIVAL ; Jingxue YUAN ; Groupe ESC Dijon Bourgogne ; et al. | Chandos | Elsevier Asian studies series | 2016China is becoming a significant player in the global wine industry, first for wine consumption and more recently also for its production. This book offers an updated and comprehensive analysis of the wiine market in this country, and its relatio[...]
Index. décimale : 267.01 (Marketing, Communication, Promotion, Vente / Marketing, Communication, Promotion, Sale) 
Article
Texte imprimé
Cheng Lu WANG ; Jiaxun HE ; Steve CHARTERS ; Groupe ESC Dijon Bourgogne | Hershey : Business Science Reference | Premier Reference Source | 2014Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-re[...]
Index. décimale : 121.92 
Article
Steve CHARTERS ; Nathalie SPIELMANNB | 2014While most brands belong to individual enterprises, some brands are collective and based in a single territory.This paper, based on qualitative research, examines the characteristics of these territorial brands using the casestudy of the wines o[...]
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Steve CHARTERS, Directeur de publication ; Jérôme GALLO, Directeur de publication ; Glyn ATWAL ; Joëlle BROUARD ; Claude CHAPUIS ; Laurence COGAN ; Jean-Guillaume DITTER ; Pierre JOULIE ; Benoît LECAT ; Evelyne RESNICK ; Christine SINAPI ; Damien WILSON | Montreuil : Pearson | 2014Le vin, qui pendant des siècles a été fabriqué et vendu localement autour de la Méditerranée, est aujourd'hui produit dans le monde entier. Il a suscité une industrie qui génère désormais des marchés tant dans l'Est asiatique, l'Afrique tropical[...]
Index. décimale : 262.01 (Environnement vitivinicole / Viticultural environment) 
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Alessio CAVICCHI, Directeur de publication ; Steve CHARTERS ; Jean-Guillaume DITTER ; Benoît LECAT ; Groupe ESC Dijon Bourgogne | Routledge | Routledge advances in event research series | 2014Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions [...]
Index. décimale : 267.02 (Tourisme / Tourism)
