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Texte imprimé
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, [...]
Index. décimale : 125.55 
Texte imprimé
Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, inclu[...]
Index. décimale : 125.55 
Texte imprimé
In the first part, important aspects of advertising messages that influence advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and informational advertising strat[...]
Index. décimale : 125.65 
Texte imprimé
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This boo[...]
Index. décimale : 121.25
