| Titre : | Services marketing : an interactive approach / International edition |
| Auteurs : | Raymond P. FISK ; Stephen J. GROVE ; Joby JOHN |
| Type de document : | Texte imprimé |
| Mention d'édition : | 4th ed; |
| Editeur : | South-Western College, 2014 |
| Importance matérielle : | 261 p. |
| ISBN/ISSN/EAN : | 978-1-285-19390-8 |
| Langues: | Anglais |
| Index. décimale : | 121.07 |
| Mots-clés : |
[Classement] GESTION DU MARKETING [Aciège 2017] MARKETING DES SERVICES |
| Résumé : | This book covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Fourth Edition focuses on interactions in service environments. |
Exemplaires (1)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 054108 | 121.07 FIS | Livre | Salle de lecture | Disponible |
