| Titre : | New products management |
| Auteurs : | C. Merle CRAWFORD ; Anthony C. DI VENEDETTO |
| Type de document : | Texte imprimé |
| Mention d'édition : | 11th ed. |
| Editeur : | McGraw-Hill, 2015 |
| Importance matérielle : | 588 p. |
| ISBN/ISSN/EAN : | 978-1-259-25434-5 |
| Langues: | Anglais |
| Index. décimale : | 121.52 |
| Mots-clés : |
[Aciège 2017] POLITIQUE DE PRODUIT [Aciège 2017] PRODUIT NOUVEAU [Aciège 2017] ETUDE DE PRODUIT [Aciège 2017] LANCEMENT DE PRODUIT [Aciège 2017] EMBALLAGE |
| Résumé : | Written with a managerial focus, this book is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product". Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. |
Exemplaires (1)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 055213 | 121.52 CRA | Livre | Salle de lecture | Disponible |
