| Titre : | Key MBA models : the 60+ models every manager and business student needs to know |
| Auteurs : | Julian BIRKINSHAW ; Ken MARK |
| Type de document : | Texte imprimé |
| Editeur : | Pearson, 2015 |
| Importance matérielle : | 276 p. |
| ISBN/ISSN/EAN : | 978-1-292-01685-6 |
| Langues: | Anglais |
| Index. décimale : | 111.65 |
| Mots-clés : |
[Classement] ORGANISATION [Aciège 2017] MANAGEMENT [Aciège 2017] SOCIOLOGIE DES ORGANISATIONS [Aciège 2017] GESTION DU MARKETING [Aciège 2017] STRATEGIE [Aciège 2017] ORGANISATION [Aciège 2017] INNOVATION [Aciège 2017] ENTREPRENEURIAT [Aciège 2017] COMPTABILITE [Aciège 2017] FINANCE D'ENTREPRISE [Aciège 2017] GESTION DE LA PRODUCTION [Aciège 2017] MODELE |
| Résumé : |
Key MBA Models' provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering over 60 key models that have been picked from programmes around the world, 'Key MBA Models' cuts through the jargon to give you the core information on each model: what it is, when to use it and how to use it, with key practical tips. It has all the essentials of an MBA, distilled into one book, that can be referred to again and again. Seven sections, this book covers : Organisational behaviour - Marketing - Strategy and organisation - Innovation and entrepreneurship - Accounting - Finance - Operations |
Exemplaires (1)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 056769 | 111.65 KEY | Livre | Salle de lecture | Disponible |
