| Titre : | Understanding and designing marketing research |
| Type de document : | Texte imprimé |
| Mention d'édition : | 2e éd. |
| Editeur : | London : Thomson Learning, 2002 |
| Importance matérielle : | 235 p. |
| ISBN/ISSN/EAN : | 978-1-86152-576-5 |
| Langues: | Anglais |
| Index. décimale : | 121.25 |
| Mots-clés : |
[Classement] GESTION DU MARKETING [Aciège 2017] RECHERCHE COMMERCIALE |
| Résumé : |
Marketing research has come to be seen as an increasingly important process in the management of organisations. High levels of competition, technological innovations in the products themselves and in their modes of manufacture, and the demanding and increasingly discriminating nature of consumers have all combined to raise the levels of "danger" in the business environment. Marketing research is the tool that producers use to inform themselves of the consumers' needs and help them to satisfy them in an efficient and profitable manner. Contains : - Implications of technology, how the increasing use and influence of computers, via their connection to the Internet and the use of software packages such as Atlas-ti, Scolari and NUDIST, are having on how market researchers work ; - More cases and actual examples of marketing research being used in practice. |
Exemplaires (1)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 062483 | 121.25 WEB | Livre | Salle de lecture | Disponible |
