| Titre : | The wine value chain in China |
| Auteurs : | Roberta CAPITELLO ; Steve CHARTERS ; Glyn ATWAL ; Lara AGNOLI ; David MENIVAL ; Jingxue YUAN ; Groupe ESC Dijon Bourgogne ; et al. |
| Type de document : | Texte imprimé |
| Editeur : | Chandos, 2016 |
| Importance matérielle : | 330 p. |
| Collection : | Elsevier Asian studies series |
| ISBN/ISSN/EAN : | 978-0-08-100754-9 |
| Langues: | Anglais |
| Concepts : | Pôle d'expertise : Wine & spirits |
| Index. décimale : | 267.01 (Marketing, Communication, Promotion, Vente / Marketing, Communication, Promotion, Sale) |
| Mots-clés : |
[Classement] WINE & SPIRITS / MARKETING VITIVINICOLE [Aciège 2017] VIN [Aciège 2017] CHINE [Aciège 2017] CHAINE DE VALEUR [Aciège 2017] ACHAT [Aciège 2017] MARCHE [Aciège 2017] OFFRE [Aciège 2017] DEMANDE [Aciège 2017] DISTRIBUTION [Aciège 2017] CONSOMMATION [Aciège 2017] COMPORTEMENT DU CONSOMMATEUR [Aciège 2017] MARQUE [Aciège 2017] CONTREFACON [Aciège 2017] TOURISME |
| Résumé : |
China is becoming a significant player in the global wine industry, first for wine consumption and more recently also for its production. This book offers an updated and comprehensive analysis of the wiine market in this country, and its relations with the rest of the world. It includes contributions relating to a wide range ot themes through whic academics, as well as practitioners, from multiple cultural backgrounds, analyse the engagement of China and the Chinese with wine. This book explores the Chinese and wine from five perspectives. The opening section provides the historical, social and legal context of the wine market in China. The second part focuses on Chinese wine consumers and the third on markets and distribution. China in the wider world of wine as a source of tourists or an investor is the topic of subsequent section. This book concludes with some final reflections on 20 years of wine in China and on key points for the future development of the market there. |
Exemplaires (2)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 065363 | 267.01 CAP | Livre | Mezzanine 2 | Disponible |
| 065364 | 267.01 CAP | Livre | Mezzanine 2 | Disponible |
