| Titre : | Storytelling organizations |
| Auteurs : | David M. BOJE |
| Type de document : | Texte imprimé |
| Editeur : | New Delhi : Sage, 2008 |
| Importance matérielle : | 282 p. |
| ISBN/ISSN/EAN : | 978-1-4129-2977-6 |
| Langues: | Anglais |
| Index. décimale : | 222.17 |
| Mots-clés : |
[Aciège 2017] DISCOURS [Aciège 2017] COMMUNICATION ORALE [Aciège 2017] EXPERIENCE DE VIE [Aciège 2017] ORGANISATION |
| Résumé : | Written by the leading scholar in this field, David Boje explores how narrative and storytelling is an important part of an organization s strategy, development and learning processes. With excellent examples from Nike, McDonald s and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje s theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have for any student or scholar interested in the area. |
Exemplaires (1)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 064936 | 222.17 BOJ | Livre | Salle de lecture | Disponible |
