| Titre : | Wine tourism destination management and marketing / Vol. 2 : theory and cases |
| Auteurs : | Marianna SIGALA ; Laurence COGAN, Collaborateur ; Lara AGNOLI, Collaborateur ; Burgundy School of Business |
| Type de document : | Texte imprimé |
| Editeur : | New York : Palgrave MacMillan, 2019 |
| Importance matérielle : | 621 p. |
| ISBN/ISSN/EAN : | 978-3-030-00436-1 |
| Langues: | Anglais |
| Concepts : | Pôle d'expertise : Wine & spirits |
| Index. décimale : | 267.02 (Tourisme / Tourism) |
| Mots-clés : |
[Classement] WINE & SPIRITS / MARKETING VITIVINICOLE [Aciège 2017] TOURISME [Aciège 2017] VIN [Aciège 2017] MANAGEMENT [Aciège 2017] GESTION DU MARKETING |
| Résumé : |
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. Chap. 30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy / Fountain, J., Cogan, M.L. Chap. 31. Importance of tasting room activities and staff training in emerging wine regions: the case of northern Virginia / Blanck, J., Cogan, M.L. & Agnoli, L. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike. |
Exemplaires (6)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
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| 067291 | 267.02 SIG | Livre | Mezzanine 2 | Disponible |
| 067265 | 267.02 SIG | Livre | Mezzanine 2 | Disponible |
| 067266 | 267.02 SIG | Livre | Mezzanine 2 | Disponible |
| 067236 | 267.02 SIG | Livre | Mezzanine 2 | Disponible |
| 067235 | 267.02 SIG | Livre | Mezzanine 2 | Disponible |
| 067234 | 267.02 SIG | Livre | Mezzanine 2 | Disponible |
