| Titre : | Perception of wine quality according to extrinsic cues: The case of Burgundy wine consumers |
| Auteurs : | Angela SUTAN ; Maria SAENZ-NAVAJAS ; Eva CAMPO ; Jordi BALLESTER ; Dominique VALENTIN ; Groupe ESC Dijon Bourgogne |
| Type de document : | Article |
| Année de publication : | 2013 |
| Langues: | Anglais |
| Sources : | Food Quality and Preference |
| Concepts : |
Decisions & comportements
Pôle d'expertise : Wine & spirits |
| Mots-clés : |
[Aciège 2017] VIN SECTEUR [Aciège 2017] QUALITE [Aciège 2017] BOURGOGNE-FRANCHE-COMTE [Aciège 2017] CONSOMMATEUR |
| Résumé : | The value consumers put on specific products depends on the information they can get from experience and from the commercial description of the products. For wine, this information derives mainly from tasting (intrinsic factors) and from the packaging of the bottles (extrinsic factors). The main purpose of this work is to compare different methodologies able to disclose the extrinsic factors playing an important role in wine quality perception of consumers. Twenty-four Chardonnay commercial wines were selected according to different criteria such as origin, denomination of origin and information provided in the label or back label. Forty-eight participants living in Burgundy took part in the study. Two incentive- compatible marketing and economic based purchase methodologies were compared: choice and auction approach, as well as a laboratory categorization task based on sensory analysis methodology at three quality levels (low, average and high quality).| |
| Numéro : | 1 |
| Volume : | 27 |
| Pagination : | pp. 44-53 |
| Date : | 01/01/2013 |
| Citation norme APA : | Saenz-Navajas, M.P., Campo, E., Sutan, A., Ballester, J., Valentin, D. Perception of wine quality according to extrinsic cues: The case of Burgundy wine consumers. Food Quality and Preference, 2013, vol. 27, n°1, p. 44-53 |
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Documents numériques (1)
 Perception of wine quality according to extrinsic cues: The case of Burgundy wine consumers Adobe Acrobat PDF |
