| Titre : | Brand identity process of financial cooperatives : an Austrian case |
| Auteurs : | Laurence ATTUEL-MENDES ; Cornélia CASEAU ; Mihaela BONESCU |
| Type de document : | Article |
| Année de publication : | 2014 |
| Importance matérielle : | pp. 493-506 |
| Langues: | Anglais |
| Sources : | Strategic Change : Briefings in Entrepreneurial Finance |
| Concepts : | Finance, Governance, SER |
| Mots-clés : |
[Aciège 2017] MICROFINANCE [Aciège 2017] FINANCEMENT [Aciège 2017] AUSTRALIE [Aciège 2017] COMMUNICATION |
| Résumé : | In order to raise money, good communication backed by a solidand consistent identity is mandatory. Microfinance institutions should better insist on the communication of their identity, as crowdfunding platforms seem to do. It is possible, even if difficult, to maintain social values within a financial institution.| |
| Numéro : | 23 |
| Date : | 01/01/2014 |
| Document numérique : | Pour voir le document numérique, pensez à vous identifier |
Documents numériques (1)
 ATTUEL-MENDES L. Brand identity process of financial cooperatives Adobe Acrobat PDF |
