| Titre : | The friendly flagship of the future |
| Auteurs : | Glyn ATWAL, Auteur |
| Type de document : | Article |
| Année de publication : | 2021 |
| Langues: | Anglais |
| Sources : | Luxury Daily |
| Mots-clés : |
[Aciège 2017] PRODUIT DE LUXE [Aciège 2017] COMMERCE ELECTRONIQUE [Aciège 2017] CHINE |
| Résumé : |
The smell of coffee is an instant yet subtle reminder of craft and culture. In Shanghai, the Lavazza flagship store — their first outside of Milan — attempts to recreate the Italian coffee experience that cannot be emulated on social media.
The flagship store is an integral part of a luxury brand’s strategy to showcase the brand. And in China, it offers instant credibility and a bold statement, so a brand can break through the clutter and reinforce its stature. That raises the competitive pressure for brands to deliver a “wow” flagship store experience to their customers. But the accelerating digital transformation of luxury’s retail landscape means brands are not sure if they should keep investing in physical flagship stores. In fact, Gucci Beauty recently launched its digital flagship store on Tmall Luxury Pavilion. |
| Date : | 31/03/2021 |
| Citation norme APA : | Atwal, G. (2021). The friendly flagship of the future. En ligne https://www.luxurydaily.com/the-friendly-flagship-of-the-future/ |
| Document numérique : | Pour voir le document numérique, pensez à vous identifier |
| En ligne : | https://www.luxurydaily.com/the-friendly-flagship-of-the-future/ |
Documents numériques (1)
 The friendly flagship of the future Adobe Acrobat PDF |
