|Titre :||Break the Internet: The Truth About Influencers|
|Auteurs :||Olivia YALLOP, Auteur|
|Type de document :||Texte imprimé|
|Editeur :||Scribe Us, 2022|
|Importance matérielle :||280 p.|
[Aciège 2017] INTERNET DES OBJETS
[Aciège 2017] ECONOMIE NUMERIQUE
[Aciège 2017] RESEAU SOCIAL
[Aciège 2017] INFLUENCEUR
[Classement] CACM / ACTIVITES ARTISTIQUES
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022.
Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.