| Titre : | Selling Europe to the world : the rise of the luxury fashion industry, 1980-2020 |
| Auteurs : | Pierre-Yves DONZE |
| Type de document : | Texte imprimé |
| Editeur : | London : Bloomsbury, 2023 |
| Importance matérielle : | 166 p. |
| ISBN/ISSN/EAN : | 978-1-350-33581-3 |
| Langues: | Anglais |
| Index. décimale : | 121.03 |
| Mots-clés : |
[Aciège 2017] PRODUIT DE LUXE [Aciège 2017] INDUSTRIE DU LUXE SECTEUR [Aciège 2017] MODE [Aciège 2017] MONDIALISATION [Aciège 2017] GRANDE ENTREPRISE [Aciège 2017] STRATEGIE [Classement] GESTION DU MARKETING |
| Résumé : | "Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'OrÐeal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? The Formation and Growth of the Global Luxury Industry presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry"-- |
Exemplaires (3)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 082664 | 121.03 DON | Livre | Salle de lecture | Sorti jusqu'au 25/03/2025 |
| 082566 | 121.03 DON | Livre | Salle de lecture | Sorti jusqu'au 24/06/2025 |
| 084612 | 121.03 DON | Livre | Salle de lecture | Disponible |
