| Titre : | The routledge companion to coopetition strategies |
| Auteurs : | Anne-Sophie FERNANDEZ, Directeur de publication ; Frédéric LE ROY, Directeur de publication |
| Type de document : | Texte imprimé |
| Editeur : | Routledge, 2019 |
| Importance matérielle : | 421 p. |
| ISBN/ISSN/EAN : | 978-1-138-73689-4 |
| Langues: | Anglais |
| Index. décimale : | 112.95 |
| Mots-clés : |
[Aciège 2017] ALLIANCE STRATEGIQUE [Aciège 2017] COLLABORATION INTER ENTREPRISES [Aciège 2017] COOPETITION [Classement] ENTREPRISE |
| Résumé : | La 4e de couv. indique : "As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking. This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world's most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing. This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management." |
Exemplaires (1)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 067500 | 112.95 FER | Livre | Salle de lecture | Disponible |
