| Titre : | Introducing marketing research |
| Auteurs : | Paul BAINES ; Bal CHANZARKAR |
| Type de document : | Texte imprimé |
| Editeur : | John Wiley & Sons, 2002 |
| Importance matérielle : | 350 p. |
| ISBN/ISSN/EAN : | 978-0-471-49770-7 |
| Langues: | Anglais |
| Index. décimale : | 121.25 |
| Mots-clés : |
[Classement] GESTION DU MARKETING [Aciège 2017] RECHERCHE COMMERCIALE [Aciège 2017] ANALYSE QUALITATIVE [Aciège 2017] ANALYSE QUANTITATIVE [Aciège 2017] ANALYSE DES DONNEES [Aciège 2017] ECHANTILLONNAGE |
| Résumé : | Contents : - 1) RESEARCH DESIGN AND METHODS : - Introduction to marketing research ; - Marketing research : process and design ; - Desk research and secondary data collection ; - Qualitative research : data collection and analysis ; - Survey and questionnaire design. - 2) STATISTICAL CONSIDERATIONS : - Basic statistics and data analysis ; - An introduction to sampling ; - Hypothesis testing and test of association ; - Hypothesis testing and test of differences. - 3) CONTEXTS IN MARKETING RESEARCH : - International marketing research ; - Internet marketing research ; - Business-to-business markets and marketing. |
Exemplaires (1)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 027329 | 121.25 BAI | Livre | Salle de lecture | Disponible |
