| Titre : | Consumer behavior |
| Auteurs : | Harold W. BERKMAN ; Jay D. LINDQUIST ; Jose SIRGY |
| Type de document : | Texte imprimé |
| Editeur : | NTC Business Books, 1996 |
| Importance matérielle : | 626 p. |
| ISBN/ISSN/EAN : | 978-0-8442-3674-2 |
| Langues: | Anglais |
| Index. décimale : | 122.94 |
| Mots-clés : |
[Classement] ETUDE DE MARCHE [Aciège 2017] COMPORTEMENT DU CONSOMMATEUR [Aciège 2017] MANUEL |
| Résumé : | Ouvrage général sur le comportement du consommateur. Contents : - THE CONSUMER ON THE MARKETPLACE : - Consumer behavior and marketing management . THE CONSUMER AS DECISION MAKER : - Problem recognition and information search ; - Alternative evaluation and choice ; - Consumption and post-purchase behavior ; - Groups : how houselhods and organizations buy. PSYCHOLOGICAL INFLUENCES ON CONSUMER DECISION MAKING : - The self, personality, and symbolic consumption ; - Values, lifestyles, and innovation diffusion ; - Memory, learning, and perception ; - Motivation, emotion, mood, and involvement ; - Beliefs, affect, attitudes, and intention ; - Communication and persuasion. SOCIOLOGICAL INFLUENCES ON CONSUMER DECISION MAKING : - Cultural and cross-cultural influences ; - Subcultural influences ; - Social class and reference group influences. THE CONSUMER IN SOCIETY : - Public policy and consumer advocacy ; - Consumer behavior and society. |
Exemplaires (2)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 015108 | 122.94 BER | Livre | Salle de lecture | Disponible |
| 015111 | 122.94 BER | Livre | Salle de lecture | Disponible |
