| Titre : | Marketing in the emerging markets of central and eastern Europe : the Balkans |
| Auteurs : | Marin MARINOV |
| Type de document : | Texte imprimé |
| Editeur : | Palgrave MacMillan, 2005 |
| Importance matérielle : | 160 p. |
| ISBN/ISSN/EAN : | 978-1-4039-4750-5 |
| Langues: | Anglais |
| Index. décimale : | 121.55 |
| Mots-clés : |
[Classement] GESTION DU MARKETING [Aciège 2017] GESTION DU MARKETING [Aciège 2017] EUROPE CENTRALE [Aciège 2017] EUROPE DE L'EST [Aciège 2017] BALKANS |
| Résumé : | The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, and so on. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region. |
Exemplaires (1)
| Code-barres | Cote | Support | Emplacement | Disponibilité |
|---|---|---|---|---|
| 030857 | 121.55 MAR | Livre | Salle de lecture | Disponible |
