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Article
Lara AGNOLI, Auteur ; Steve CHARTERS, Auteur ; Roberta CAPITELLO, Auteur | Burlington : Elsevier | 2021This study advances the field of sustainability- and origin-related attributes with an analysis of the role of a carbon reduction claim in consumer choice when it is labelled in conjunction with terroir cues on a bottle of wine. Data derive from[...]
Texte imprimé
Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines th[...]
Index. décimale : 267.01 (Marketing, Communication, Promotion, Vente / Marketing, Communication, Promotion, Sale)
