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Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience d[...]
Index. décimale : 283.01 (Politique culturelle / Policies concerning arts and culture) 
Texte imprimé
McDOWALL Lachlan ; Marnie BADHAM ; Emma BLOMKAMP | London : Palgrave | New directions in cultural policy research | 2015This book is a collection of diverse essays by scholars, policy-makers and creative practitioners who explore the burgeoning field of cultural measurement and its political implications. Offering critical histories and creative frameworks, it pr[...]
Index. décimale : 283.01 (Politique culturelle / Policies concerning arts and culture) 
Texte imprimé
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a fra[...]
Index. décimale : 121.92 
Texte imprimé
This book presents a number of case studies of lobbying campaigns directed towards influencing policy and decisions in Europe, and illustrates the effects of recent wide-ranging changes.
Index. décimale : 311.26 
Texte imprimé
This book investigates lobbying on three levels. It describes how it is practised in Washington and examines its techniques, including campaign funding, personnel and regulation. It combines several case-studies of interest groups with a careful[...]
Index. décimale : 311.26 
Texte imprimé
This book, written by a leading PR consultant, provides a step by step guide to building and protecting a winning reputation for your business and yourself. With easy-to-follow models, checklists and templates, this book is aimed at the general [...]
Index. décimale : 121.91
