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Texte imprimé
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service[...]
Index. décimale : 267.01 (Marketing, Communication, Promotion, Vente / Marketing, Communication, Promotion, Sale) 
Texte imprimé
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a cr[...]
Index. décimale : 262.03 (Etudes de marchés / Market studies)
