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"Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The[...]
Index. décimale : 269.01 (Bière / Beer) 
Texte imprimé
Marian GARCIA MARTINEZ | Woodhead Publishing | Woodhead Publishing series in food science, technology and nutrition; 243 | 2013Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important cas[...]
Index. décimale : 262.02 (Gestion de l’entreprise, Entrepreneuriat / Management, Entrepreneurship)
