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This book covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections [...]
Index. décimale : 121.07 
Texte imprimé
Contents : - The legal environment of international business - International sales, credits, and the commercial transaction - International and U.S. trade law - Regulation of the international marketplace
Index. décimale : 321.81 
Texte imprimé
This book is widely regarded as one of the leading introductions to core business and management skills for both students and professionals. The thoroughly revised and up-to-date chapters explore the theoretical and practical realities of manage[...]
Index. décimale : 111.65 
Texte imprimé
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are [...]
Index. décimale : 121.58 
Texte imprimé
This book provides an unmatched fundation for evaluating and managing ethical dilemnas encountered by managers. Built around a unique stakeholder and issues management approach, the text teaches to understand the implications of business relatio[...]
Index. décimale : 111.85 
Texte imprimé
Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.
Index. décimale : 121.25 
Texte imprimé
Contents : - An overview of marketing ; - Marketing planning ; - Understanding the environment and the competition ; - Understanding the buyer ; - Marketing research and information ; - Estimating the marketing demand ; - Market segmentation, po[...]
Index. décimale : 121.55 
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Cet ouvrage présente les différentes phases du processus publicitaire. Au sommaire : La publicité dans la société et dans les affaires (le processus publicitaire, la structure de l'industrie publicitaire, l'évolution de la publicité, les aspects[...]
Index. décimale : 125.55 
Texte imprimé
This user's manual accompanies version 5.0 of "The management scientist", a personal computer software package developed by David R. Anderson, Dennis J. Sweeney and Thomas A. Williams. The software, developed to assist students enrolled in quant[...]
Index. décimale : 211.55 
Texte imprimé
This book is devoted to investment analysis in the capital market : - The investment environnement ; - Return and risk ; - Equilibrium prices : expanding the portfolio universe ; - Efficient markets and portfolio performance ; - Security analysi[...]
Index. décimale : 131.67 
Texte imprimé
In this book, the authors guide salespeople in establishing and maintaining relationships with their customers.
Index. décimale : 124.65 
Texte imprimé
Manuel consacré aux marchés financiers internationaux. Il expose les différentes théories financière modernes Ouvrage en anglais.
Index. décimale : 134.53
