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Texte imprimé
Contents : - Market overview - Vineyards of the world - Consumer behavior - Product categories - Production - History and development of the distribution system - The marketing of wine - Companies and how they compete - Legislation and political[...]
Index. décimale : 262.01 (Environnement vitivinicole / Viticultural environment) 
Texte imprimé
This book is intended as a practical guide for the men and women in the front lines of world trade, those who face every day the frustrating differences in global business customs and pratices. The author's excellent definition and description o[...]
Index. décimale : 111.73
