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Thomson Learning
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Documents disponibles chez cet éditeur (13)
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In this era of turbulence and change, it is important to be up-to-date with the latest developments in Purchasing and Supply Chain Management theory and practice. Employing a flexible managerial perspective, Purchasing and Supply Chain Managemen[...]
Index. décimale : 141.34 Texte imprimé
Part one : Concepts and context Part two : Markets and people Part three : Strategy Part four : Marketing in practice
Index. décimale : 121.55 Texte imprimé
"Marketing Communications" blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. All aspects of modern Marketing Communications are covered, including 'Communications The[...]
Index. décimale : 125.55 Texte imprimé
Cet ouvrage propose un apperçu de toutes les questions économiques. Au sommaire : introduction générale à l'économie, l'offre et la demande, le fonctionnement des marchés, l'économie du secteur public, le comportement des firmes, l'organisation [...]
Index. décimale : 332.55 Texte imprimé
Cet ouvrage présente l'analyse financière dans un contexte international, au-travers de l'examen de l'état financier et des rapports d'entreprises des grandes corporations multinationales. Au sommaire, cinq parties : La comptabilité et l'environ[...]
Index. décimale : 131.37 Texte imprimé
This text is firmly established as the standard work on the subject of export management and practice. It gives particular focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international e[...]
Index. décimale : 124.35 Texte imprimé
Cet ouvrage expose et analyse les règles de procédure des systèmes de gestion de la chaîne logistique.
Index. décimale : 141.34 Texte imprimé
This book is aimed at non-specialist students of acocounting and finance on a firts course in the subject. It gives a lively and wide-ranging survey of the basic principles of finance, financial accounting and management accounting. The first se[...]
Index. décimale : 132.55 Texte imprimé
The author's original approach treats operations management and the supply chain as an integrated system. This concept equips the reader with a much deeper understanding, than will be gained from "standard" operations management texts, of the vi[...]
Index. décimale : 141.55 Texte imprimé
The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are three specific dimensions to retail marketing, how to attract customers into the retail environs -shop, restaurant, pub, or[...]
Index. décimale : 123.33 Texte imprimé
Marketing research has come to be seen as an increasingly important process in the management of organisations. High levels of competition, technological innovations in the products themselves and in their modes of manufacture, and the demanding[...]
Index. décimale : 121.25 Texte imprimé
Contents : - Introduction to consumer behavior - Consumer decision making - Individual determinants of consumer behavior - Environmental influences on consumer behavior - Influencing consumer behavior
Index. décimale : 122.94 Texte imprimé
This book teaches modeling skills through the use of realworld examples drawn from finance, marketing, and operations management. The authors use Excel throughout the book, demonstrating its utility as a powerful decision-making tool. Ouvrage a[...]
Index. décimale : 211.24